YUP PUP ANNOUNCES KEY CHanges to improve customer satisfaction

March 2022, NORWALK, CT – YUP PUP, an all-natural dog treat startup founded to improve dog health, launches new formula and packaging to boost customer satisfaction.

The changes are a direct solution to minimize allergy risk and increase product durability, storability, and shelf-life.

After several customer surveys, case studies and conversations with top veterinarians, YUP PUP has removed chicken broth from their ingredient list and improved packaging size/strength — a key illustration of the impact consumer voice has on the brand’s development.  

“Chicken is 1 of the top 3 leading causes of food allergies reported in canines,” says Kristen Barstow VTS (ECC), Veterinary Technician Consultant. “Plant based proteins contain less irritants and essential amino acids that are easier on the digestive system, resulting in diminished inflammatory mediators that trigger food allergies.”

“We take our customer feedback VERY seriously,” says Joe Sequenzia, Founder and CEO of YUP PUP. “So, when we heard that some of their dogs could not have chicken broth, we began working on an organic vegan broth solution that did not compromise taste and smell.”

Consumer feedback also revealed an increased interest in an in-person shopping experience versus online. YUP PUP’s switch to a larger, press sealed, free-standing package reflects the brand’s move into retail locations across the United States in Q3 2022.

** “Important to note that diet alone does not “cure” a food allergy and these symptoms should be evaluated by a veterinarian for definitive diagnosis,” says Barstow. “Common symptoms of food allergies in canines include itchy and inflamed skin, ear infections resulting from itching and even digestive issues, such as diarrhea.”

About YUP PUP™:

YUP PUP™ is an all-natural, hemp-derived CBD dog treat company. With a mission to create healthy treats on par with the clean, healthy food humans eat. YUP PUP™ treats are made with simple ingredients that help to promote joint mobility, relieve anxiety, and ease digestion. To learn more visit





YUP PUP Launches All-Natural Hemp Dog Treats

 WESTPORT, Conn. — Today, YUPPUP, announced the launch of its all-natural hemp dog treat. The brand debut coincides with the increasing boom in consumer investment in pet wellness as well as many dog owners’ returns to the office, a significant source of anxiety for their pets.

“YUP PUP brings the benefits of hemp to a new breed of user,” said Joseph Sequenzia, CEO of YUP PUP. “Pre-launch feedback has been extremely positive. Dogs experienced anxiety relief across the board but we have also heard great stories about a multitude of ancillary health benefits.”

The pet care industry as a whole has shown exponential growth in recent years, with demand for premium care products as one of the main drivers. The U.S. pet care market was $99B in 2020* with hemp pet having an explosive 45% CAGR in one year closing out 2020 at $563M**.

“We spent a year working with nationally respected vet, Kristin Barstow and top tier food scientists at High Purity to create a hemp treat that could be taken daily to increase general health as well as spot treat specific issues like anxiety, joint pain, digestion and healthy coats. Essentially, it’s the canine version of an anti-anxiety, anti-inflammatory, probiotic multi-vitamin green juice.”

The YUP PUP mission is to treat our pets to the same health and happiness they treat us to! Made with all-natural ingredients, YUP PUP is available in Tasty Bacon Treats, Peanut Butter Bites and Savory Salmon Snacks. It’s hemp with drool-worthy YUM. Made with just the good stuff, it is the treat that treats anxiety and bacon cravings

YUP PUP launches with a completely unique brand positioning and multi-platform digital campaign. Customized, demo- and geo-targeted social media with real-time analytics enables nimble strategic adjustments and on-the-fly creative implementation.

For more information see YUPPUP.SHOP.


 YUP PUP and Mission K9 Join Forces

— Retired Military Dogs Get a Fresh Start — 

May 2021, HOUSTON, Texas YUP PUP, the new all-natural, organic, hemp dog treat brand and Mission K9 Rescue announce their partnership with the goal of giving retired working dogs a new beginning. YUP PUP’s support will aid Mission K9 Rescue’s goal of rescuing, reuniting, re-homing, rehabilitating and repairing Military, Contract and any other Working Dogs worldwide. 

As Mission K9’s partner, YUP PUP will help to serve dogs who so valiantly serve us. 10% of dogs who were deployed in military combat show signs of PTSD and over 70% of dogs display anxiety-like behaviors. 

“We have seen the incredible difference hemp can make helping working dogs with anxiety and joint pain. YUP PUP’s passionate dedication to treating dogs’ health and happiness felt like the perfect fit for our mission” says Bob Bryant, co-founder of Mission K9 Rescue. 

YUP PUP’s organic, full spectrum, hemp will provide relief to retired working dogs suffering with PTSD, anxiety and mobility issues. Made with all-natural ingredients including anti-oxidants pro-biotics and healthful supplements, YUP helps dogs live fuller and happier lives. 

“We have been looking for a like-minded organization to partner with and one that will allow us to make a significant difference in the lives of dogs, beyond just financial donations,” says Joe Sequenzia, founder of Yup Pup. “Mission K9 Rescue is that perfect partner. Their hands-on, pro-active commitment to rehabilitating working dogs is deeply inspiring and we are extremely grateful for the opportunity to contribute to their mission.” 

Dog owners (or lovers) can directly donate to Mission K9 Rescue’s cause via or 

About Mission K9 Rescue 

Mission K9 Rescue is dedicated to serving retiring and retired Military Working Dogs, Contract Working Dogs, and other Dogs who Serve as they may fit into their mission and scope. Their goal is to Rescue, Reunite, Re-Home, Rehabilitate and Repair any retired working dog that has served mankind in some capacity. To learn more visit 

About YUP PUP 

YUP PUP™ is an all-natural, organic, broad spectrum hemp extract dog treat company. With a mission to create a healthy treat that is on par with the clean, healthy food humans eat, YUP PUP™ treats are made with simple ingredients that help to promote joint mobility and relieve anxiety. To learn more visit